Before travelling abroad, people usually forget to turn on data roaming. Right before departing in the airport, some still need to be reminded That’s why decided to engage users with ten different talking hats, as reminders of roaming service.
We recalled Georgian saying about travelling - “Wherever you are heading, you gotta wear the hat of that place” - and gave a physical form to it. Anyone engaged with a stand watched and listened about desired country, took a branded photo, learned practical phrases, and received crucial information about roaming service.
Consequently, 25% increase in people turning on data roaming service, compared to last summer.
Creative Director: Levan Lepsveridze
Art Director: Sophia Antidze
Executive Producer: Giorgi Toklikishvili
Account Director: Natia Gogia
Copywriter: Beka Adamashvili
Initial Idea: Tatia Dolidze
Creative Team: Salome Zhvania, Mariam Gogodze, Nino Sujashvili
Motion Graphic Editor: Alex Inaishvili
Graphic Designers: Sophia Antidze, Gaga Turmanishvili, Ia Darakhvelidze
DOP: Irakli Solomonishvili (Pita), Arthur Amamchian
VFX Artist: David Kopaleishvili
Sound Editing: Lekso Janiashvili (Fig Tree)
Web:
Project Manager: Ilia Chanchaleishvili
Front & Back End Developer: Misho kupatadze
UX/UI Designer: Nika Ergemlidze
Hardware and software Development : Geolab
Pavle (pako) Tabatadze
Nikoloz Astamidze
Giorgi Vakhtangishvili
Special Thanks: Abesalom Kavelashvili, Liza Achba, Fourk Group