B52

Energize your day!

Story

B-52 wanted to position itself as a daytime energy drink. Unlike its competitors, who focus on night parties, B-52 is more focused on boosting daily activities with energy. 


We wanted to show how the brand rescues young people from boredom. To illustrate the effect that B52 has on people, we employed a unique editing technique that brought the story to life. We wanted to convey the sense of spontaneity to show how effectively fast B52 can open up the door to incredible adventures. The unique editing technique allowed us to show multiple fun daytime occasions in a limited time frame. With B-52 in hand, young people have the power to refresh their surroundings and their whole vibe.


The unique editing style captivated the demographic. The B-52 campaign resonated with its target audience, impressing young viewers with its radiant and energetic visuals, leading to a significant increase in sales. The campaign effectively positioned B-52 as the go-to energy drink for daytime fun, driving brand recognition and loyalty among young consumers.

Credits

    Creative Chairman: Levan Lepsveridze

    Chief Creative Officer: Anze Jereb

    Sr Copywriter: Julia Kolesnyk

    Art Director: Maria Plotnikova

    Account Director: Ekaterine Ebanoidze, Zizi Nasrashvili

    Senior Account Manager: Maiko Gumberidze

    Account Manager: Nino Totladze, Keto Mosulishvili

    Head of Design: Matassi Sulakauri

    Designers: Giorgi Jinoridze, Aniki Gelashvili, Eka Vekua

    Motion Designer: Luka Shvelidze

    Agency Producer: Tamta Navrozashvili

    Photographer: Giorgi Kolbaia

    Photographer Assistant: Elene Gomelauri

    Reels creator: Eserti Studio

    Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Pikria Javashvili

    English Copy: Tatia Darsadze


    Production Company: Metro Production

    Director: Dima Chkheidze

    DOP: Sandro Darakhvelidze

    Production Designer: Dato Chkhoidze

    Head of Production: Maia Gurabanidze

    Executive Producer: Sandro Gabilaia

    Producer: Masho Tevdorashvili

    1st AD: Sali Jugeli

    Technical Director: Guram Mosikashvili

    Unit Manager: Merab Rostomashvili

    Production Coordinator: Nino Megrelishvili

    Set Dresser: Natia Gurabanidze/ Zaza Gogorishvili

    Assistant: Nikoloz Lomidze

    Costume Designer: Tinatin Shengelia

    Assistant: Anastasia Kvirikadze

    Location Manager: Natia Chomakhidze

    Location Assistant: Zaza Chigladze

    Casting: Misha Apkhazava

    Transport Department: Dato Peradze, Dato Maglakhelidze

    Set Manager: Koka Chkhaidze

    Gaffer: Giorgi Gogatishvili

    Focus Puller: David Chkhaidze

    Post-Production Producers: Buro; Ekaterine Davitashvili

    CG - Highway VFX

    Sound Design: Heima Production

    Color Correction:UPP

source

date

  • Jun 2024