Bavaria

As always irreplaceable taste

Story

It turned out that gourmets had been savoring the sweet taste of the Bavarian beer as early as 1719. Now we bring you the tales from its history in our new commercial. Since 2016, Georgia has been among the many countries that produce beer "Bavaria," and to this day, "Georgian Beer Company" has exclusive rights to its production in our country.


We decided to focus the whole premise of our ad around the phrase "as always." The idea was to zero in on the time factor to help people comprehend how long " Bavaria " has been consumed. To show this, you see Bavaria beside Beethoven while he's playing immortal symphonies, and at the time when the mustaches were more fashionable than football, or when the people entered the era of magical inventions and tricks, or even when Armstrong set foot on the moon. The tradition of guzzling down Bavarian beer still continues today with the phrase - "as always" because Bavaria, which has existed for over three centuries, has an irreplaceable taste.

Credits

    Creative Chairman: Levan Lepsveridze

    Chief Creative Officer: Anze Jereb

    Creative Director: Lasha D. Kotori

    Senior Art Director: Maria Plotnikova

    Art Director: Magda Janjalashvili

    Designer: Tekla Baramashvili

    Copywriters: George Abuladze, Kate Magradze

    Strategist: Anano Gabunia

    Account Director: Ekaterine Ebanoidze, Zizi Nasrashvili

    Senior Account Manager: Nini Saralidze

    Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili,

    Production:

    Executive Producer: Meli Bagdavadze

    Director: Dima Chkheidze

    DP: Sandro Darakhvelidze

    Producer: Tamta Navrozashvili

    1st AD: Sali Jugeli

    Production Design by Slow Pulse

    Art Department: District 9 Productions - Dato Daraselia, Nino Daraselia, Tasha Metreveli, Sulo Sturua, Gaga Khachapuridze, Nukri Nairashvili, Giorgi Dolidze, Dato (Mape) Chalatashvili

    Gaffer: Giorgi Gogatishvili

    Light Department: Vazha Aprasidze, Shalva Leluashvili, Goga Chanturia, Bidzina Chkhaidze, Shota Khijakadze, Tsotne Marsagishvili, Giorgi Marsagishvili, Akaki Kurdadze

    Dolly: Ghvtiso Melashvili, Sergo Sukhiashvili

    Camera Crew: Bacho Budu Iakobidze, Giorgi Karbelashvili

    1st AC: Givi Tukhareli

    Costume Designer: Ika Bobikhidze

    Wardrobe Assistant: Elene Zvanbaia

    MUA: Madonna Tchanturia, Giga Bagration-Gogadze, Teo Ghlonti

    Casting Director: Misha Apkhazava

    Casting Manager: Sopho Kobachishvili

    Production Assistant: Ivane Beruashvili, Sandro Goshadze

    Drivers: Lasha Kiladze, Mukhran Akhalaia, Gela Dodashvili

    Storyboard Artist: Guram Navrozashvili

    English Copywriter: Tatia Darsadze

    Post-Production:

    Color Correction: Pavel Marko, UPP Prague

    Sound Director: Paata Godziashvili

    Voice Casting: Heima Production

    Voiceover Artist: Iorek Chitashvili

    Special thanks to: Jaga Grip, Beqa Adamashvili and Giorgi Marri

source

date

  • May 2022