You have to love what you're doing to be able to invest as much time and effort into it as the small business owners do with their work. Countless large and small details need to be constantly considered to make their business successful. That's precisely the type of company we are talking about in our campaign for Liberty Bank called "Expand." The key message here is to tell an authentic story of the small business products created with love and care.
The most complex challenge Liberty Bank faced was the lack of awareness of its business products directed toward small business owners. Therefore, we decided to create an organically authentic campaign that would inform our target audience. They need to know that the opportunities that Liberty Bank offers can be easily accessed.
Based on the years of accumulated knowledge and experience, Liberty Bank understands where small business owners are coming from and what they need. As a result, Liberty is continuously prepared to offer them loan opportunities at any stage of their development so that they can seize maximal growth.
Our "expand" campaign was released on a few different channels, including television, social media, outdoor, etc. We decided on having a distinct visual image and voice for our ad. We wanted to vividly convey in this commercial how much effort and enthusiasm goes into satisfying small business consumers. We depicted various craftsmanship processes from different fields, showing how wholeheartedly these people who create small companies enrich their businesses.
On top of the positive responses received on social media, our campaign reached significant results. After releasing the ad, awareness of Liberty Bank's products has significantly increased, and the clientele portfolio of small businesses is rapidly growing.
Creative Chairman: Levan Lepsveridze
Chief Executive Officer: Anze Jereb
Creative Director: Basa Metreveli
Art Director: Luka Ivanidze, Levan Asatiani
Copywriter: Drangus Menabdus, Mindia Arabuli
Graphic Designer: Aniki Gelashvili
Strategist: Anano Gabunia
Account Director: Ekaterine Ebanoidze, Zizi Nasrashvili
Senior Account Manager: Nini Saralidze
Administration Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili
Production Company: Enkeny Films
EP: Bacho Meburishvili
Line Producer: Sophio Bendiashvili
Production Managers: Sopho Orjonikidze, Keta Lomsadze, Ninutsa Sinjikashvili
Production Office Assistant: Marika Khidirbegishvili
Production Finances: Lela Altunashvili
Production Lawyer: Nanuka Chkuaseli
Director: Kukusha Nikusha Motsonelidze
1st AD: Nutsa Zangurashvili
DP: Omar Gelashvili
Focus Puller: Manu Elijarashvili
Camera Assistants: Bacho Iakobidze, Levan Zaridze
Gaffer: Misha Ramishvili
Light&Grip: Bidzina Chkhaidze, Shalva Leluashvili, Giorgi Gogatishvili, Goga Chanturia, Misha Saganelidze, Bejan Laliashvili
Production Design: Sopo Bazgadze
Props: Shota Begalishvili
Decorator: Gia Aprasidze
Costume Design: Ika Bobokhidze
Costume Assistant: Elene Gabilaia
Hair&MUA: Eka Chikhradze
Photographer: Sera Dzneladze
Casting: Taso Okropiridze
English Copywriter: Tatia Darsadze
Drivers: Mukhran Akhalaia, Lasha Kiladze, Giorgi Aslamazashvili, Samson Zangurashvili, Giorgi Tsereteli, Goderdzi Bigvava
Cast: Giorgi Trapaidze, Vatuna Zoidze, Ani Saralidze, Lizi Megrelishvili, Beka Maghalashvili, Irakli Bezhashvili, Luka Meladze