Fruits of Heroism

A celebration of their bravery and a symbol of hope for the community!


In 2008, after the Russian aggression, living near the border in the heart of Georgia became extremely threatening. Some brave Georgians stay despite the danger and continue to farm and even employ people from other villages.

We developed a campaign to raise awareness and promote products of these courageous farmers. We branded products made in this region - Fruits of Heroism - a celebration of bravery and a symbol of hope for their community. We created a special symbol - a barbed wire shattered by sprouts of green leaves and berries. This logo represents the unwavering spirit and the resilience of the farmers. 


Our branded desks and products were available at three largest supermarket chain stores across the country. The news about the Fruits of Heroism became a hot topic in the media and social media. With no media investments it had 9 TV appearances and 2 million Facebook impressions. 10 Tons of fruits and 7000 packs of products were completely sold out!

The whole Georgian population got inspired by the brave farmers. One day, when this land will be free again, the people who return will find a community that is thriving, all thanks to the heroism of those who stayed there.


    Creative Chairman: Levan Lepsveridze 

    Chief Creative Officer: Anze Jereb 

    Creative Director: Mindia Arabuli 

    Copywriter: Dachi Imedadze 

    Art Director: Magda Janjalashvili 

    Head of Design: Matassi Sulakauri 

    Sr. Designer: Tekla Baramashvili 

    Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze 

    Sr. Account Manager: Salome Martiashvili 

    Jr. Account Manager: Elene Davitadze 

    Motion Designer: Luka Shvelidze

    Copywriter: Tatia Darsadze

    Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili



  • Jan 2023