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hi app

TBC Bank's app for new generation

Story

The ad starts with a girl eating magical cereal, whose mascot is rapping the Hi app theme song. We created a colorful ad about a mobile banking app for a new generation. We used animation to create magical realism visuals to attract young viewers.

Hi app is a new app for students!

From the app, you can:
Transfer funds
Top up Mobile Phone Balance
Turn on the Mobile internet
Get tailored offers
Check the balance
Control the daily payment limit

Credits

Creative Chairman: Levan lepsveridze

Creative Director: Giorgi Kvlividze

Creative Team: Emily Koridze, Keti Kipshidze, Qetka Maghradze, Tatia Dolidze, Tina Jelia, Kote Tokhadze

Art Director: Giorgi Magradze

Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze

Sr. Account Manager: Salome Martiashvili

Account Manager: Lana Bachaliashvili

Head of Design: Matassi Sulakauri

Designers: Magda Janjalashvili, Aniki Gelashvili, Nikita Mchedlishvili, Giorgi Jinoridze

Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili

Production Company: Enkeny Films

Executive Producer: Bacho Meburishvili

Line Producer: Sophio Bendiashvili

Production Managers: Beqa Kirtava, Sophio Orjonikidze, Giorgi Erikashvili

Production Assistant: Sandro Meburishvili

Production Office Manager: Mariam Khidirbegishvili

Production Office Assistant: Inga Dolidze

Production Accountants: Lela Altunashvili, Elene Sadunishvili

Production Lawyer: Nanuka Chkuaseli

Director: Giorgi Kvlividze

1st AD: Katie Isakadze

Director of Photography: Goga Devdariani

Focus Puller: Manu Elijarashvili

Camera Assistant: Bacho “Budu” Iakobidze

Playback Operator: Ninia Tsabadze

Ronin Operator: Tengo Kasradze

Gaffer: Vazha Aprasidze

Light & Grip: Misha Saganelidze, Robert Arakelian, Bidzina Chkhaidze, Shota Khijakadze, Goga Chanturia, Beka Kharaishvili

Production Designers: Elene Rukhadze, Tatia Modebadze

Assistant to Production Designers: Mariam Karbelashvili

Set Dressers: Giorgi Omanashvili, Irakli Gordeladze

Art Department Assistants: Tornike Kirvalidze, Irakli Tskipurishvili

Decorations: Kino Factory

Costume Designer: Ika Bobokhidze

Assistant to Costume Designer: Ana Pailodze

Make-up Artist: Madona Chanturia

Assistant Make-up Artist: Teona Ghlonti

Photographer: Sera Dzneladze

Casting Manager: Elizbar Chkheidze

Casting Assistants: Nini Chirgadze, Tatuli Kardava

Cast: Anastasia Kordzadze, Keso Apkhazava, Petre Machaidze, Saba Kenchuashvili, Eva Rogava, Nikusha Kanchaveli, Andria Khedesheli, Tata Saakashvili, Nika Meparishvili, Nita Dadiani

Location Manager: Irakli Chakhnashvili

Location Assistants: Lasha Sichinava, Eldar Jabanashvili, Dato Todua

Set & Catering: Fiesta

Cleaning Services: Manana Maisuradze, Sveta Bagdasarian

Drivers: David Tsimakuridze, Kakha Gugushvili, Giorgi Aslamazishvili, Alex Sulkhanishvili, Lasha Kiladze, Giorgi Areshidze, Nika Areshidze, Melik Miskarian, Zura Barbakadze, Koba Adamashvili, Giorgi Robitashvili

Storyboard Artist: Irakli Toidze

Post-production Supervisors: Beqa Kirtava, Keta Lomsadze

Animation: Animatory

Animators: Salome Turashvili, Natia Nikolashvili

Clean-up & Color: Ketevan Meskhishvili, Ketevan Mskhiladze

Character Design: Zizi Nishnianidze

2D Animation Production Manager: Irina Gelashvili

Compositing: Vako Agladze

Music Producer: Nick Sabanadze

Music: Nick Sabanadze

Lyrics: Lucky Strikes, Tashyo

Performed by Lucky Strikes, Tashyo