Supremo - one of the largest producers of canned goods and food products in the country was struggling with reaching its target audience, as young housewives simply don’t care for traditional advertising. Our research showed that they are mostly attracted to soap operas and scrolling through cute videos on social media.
Brand wanted to group all of its products: pasta, rice, beans, sweet corn, buckwheat, mushrooms, olives, sugar, flour and etc. - under one slogan - “It’s delicious for the whole family”.
So, we came up with the perfect solution: Soap operas + cute videos = the Hungry Hungry Hamsters!
We launched an online show about a lovely family of hamsters, that was obsessed with food:
The Father - who loves politics and eating.
The Mother - who’s working at a food store and is “tasting” everything that comes near her.
The Son - who’s struggling with insomnia and naturally, eats day and night.
The Daughter - who’s constantly working out and simultaneously eating to stay fit.
For the series, we created an entire miniature town consisting of 1350 tiny pieces, that we hand crafted: buildings, town decorations, roads, house decorations, furniture, dishes, personal items, posters, etc.
By releasing one short episode per week on to Supremo’s Facebook page, we quickly built up a hardcore fan-base. Our show consisted of 9 episodes in total, that were filled with adorable scenes and funny jokes in reference to current social topics. Audience could relate to our characters and laugh together with them. A lot was happening in the lives of our quirky hamsters, needless to say the storyline and cliffhangers of each episode left viewers increasingly intrigued. We had one episode that revolved around a classic love story scenario and another totally different episode, a heroic tale, where hamsters had to defend their home town, Yumville, from a scary giant villain.
Our show’s premise was “art imitates life”, but sometimes we played around and made life imitate art, like that one time when we put the daughter hamster's treadmill in the city's biggest gyms or when our main character was trying to lease the house used in the series on Airbnb. Also, Hungry Hungry Hamsters’ characters were personally active on social media networks. They were doing all sorts of things, like commenting on posts, answering personal messages and even swiping on Tinder.
At the end of the series our crafted miniature town was put in the entrance of the central mall with a screen on top, where the episodes were rolling. Now, fans had the opportunity to sneak a peek into the houses of main characters themselves.
Creative Director: Levan Lepsveridze
Copywriter: Beka adamashvili
Director: Beka Adamashvili (Ep 3-9); Lasha Tskvitinidze (Ep 1-2)
Producer/Directors Assistant: Meli Baghdavadze
Executive Producer: Giorgi Toklikishvili
Art Director/Designer: Sophia Antidze
Creative Team: Beka Adamashvili, Giorgi Toklikishvili, Sophia Antidze, Meli Baghdavadze
Strategic planner: Salome Zhvania.
Graphic Designers: Sophia Anatidze, Keta Zhorzholiani
Art Department: Fourk Group
Artists: Beka Sadaghashvili, Tamar Chavchanidze, Levan Kvaratskhelia, Nino Injia, Teimuraz Kartvelishvili,
Decorators: Giorgi Mamisashvili, Levan Kikilashvili, Stanislav Pestov, Mariam Kakhiashvili
Director of sound and music: Gvaji – Giorgi Gvarjaladze
Narrator: Joseph Khvedelidze
Narrator: tato rusia
Translated by : Tatia Darsadze
Visual Effects: Studio Qubitz
VFX: Irakli Gharibashvili, Irakli Omnadze
DOP: Tato Kotetishvili
Gaffer: Rati gomarteli
Lighting: Rati Gomarteli, Datuna Gomarteli
Cameraman Assistant: Sandro Potchkhua
Video Editing: Levan Butkhuzi (Bubu)
Color Grading: Niko Tarielashvili, Vigen Vartanov – Biba (Ep2)
Making of: Pitha – Irakli Solomonishvili, Toka Shengelia, Saba Shengelia
Casting: Eka Mjavanadze
Account Director: Natia Gogia
Social media managers: Nino Modebadze, Tamuna Budahgashvili
Illustrators: Sopho Kirtadze, Varlam Jmukhadze, Ekaterine Tabliashvili, Ruslan Beridze, Sophio Gogishvili, Irakli Toidze, Mari Kakhurishvili
Retouch: Abesalom Kavelashvili
Storyboard: Irakli Toidze