ICR turned 30!

ICR excelling in business creativity

Story

ICR Group Ltd is one of the largest organizations in the field of retail business in Georgia. The Company started operation on the Georgian market in 1993 and currently has up to 1000 employees. ICR represents International brands of shoes, clothes, accessories, furniture, food and beverage outlets.


We celebrated 30 years of ICR's business creativity uniquely. We put together 20 brand stories in 1 minute, showcasing their products together with the new packaging design of ICR. In the ad, we featured Bata, Laboratory My Home, Geo Organics, Scarpiera, Corso Italia, Ecco, Geox, Pomodorissimo Okaidi, Bambino, Sleep & Bed, etc.

Credits

    Creative Chairman: Levan Lepsveridze

    Chief Creative Officer: Anze Jereb

    Creative Director: Tatia Dolidze

    Senior Art Director: Anuki Koniashvili

    Junior Art Director: Salome Tinikashvili

    Designer: Salome Tinikashvili

    Copywriter: Tina Jelia

    Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze 

    Sr. Account Manager: Maia Gumberidze

    Account Manager: Mariam Simonishvili 

    Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili 

    Head of Advertising Unit: Anika Gavasheli

    Senior Advertising Manager: Keto Akhvlediani 

    Production Company: Metro Production

    Director: Giorgi Gogichaishvili

    Director of Photography: Giorgi Koridze

    Executive Producer: Sandro Gabilaia

    Head of Production: Maia Gurabanidze

    Producer: Mariam Soselia

    Financial Director: Tamar Lashkhidze

    1st AD: Maia Imedashvili

    Technical Director/2nd AC: Guram Mosikashvili

    Production Designer: Ketevan Gunia 

    Costume Designer: Tatia Modebadze

    Production Assistant: Nutsa Abashidze 

    Unit Manager: Merab Rostomashvili

    Casting Manager: Nini Kvaskhvadze

    Location Manager: Zaza Chighladze

    Art Department: Elene Rukhadze, Saba Papashvili, Luka Iashvili

    Make-Up Artist: Magda Datuashvili

    Transport Manager: Davit Peradze

    Set Manager: Koka Chkhaidze 

    Set Helper: Buba Kupatadze, Kakha Lomidze, Lasha Kupatadze

    Gaffer: Acho Samkharadze, Misha Gvalia

    Focus: Zaza Tsomaia 

    Dolly: Giorgi Zakaidze, Dimitri Zakaidze

    Playback: Paata Gelashvili

    Post Production

    Post Production Producer : Ekaterine Davitashvili

    Color correction: Mindia Inasaridze

    Motion Design: Levan Zazarashvili, Luka Shvelidze, Anzor Akhobadze, Ekaterine Davitashvili

    Editing: Ekaterine Davitashvili

    English Copy: Tatia Darsadze

    Music & Sound Design: Heima Production

source

date

  • Dec 2023