ICR Group Ltd is one of the largest organizations in the field of retail business in Georgia. The Company started operation on the Georgian market in 1993 and currently has up to 1000 employees. ICR represents International brands of shoes, clothes, accessories, furniture, food and beverage outlets.
We celebrated 30 years of ICR's business creativity uniquely. We put together 20 brand stories in 1 minute, showcasing their products together with the new packaging design of ICR. In the ad, we featured Bata, Laboratory My Home, Geo Organics, Scarpiera, Corso Italia, Ecco, Geox, Pomodorissimo Okaidi, Bambino, Sleep & Bed, etc.
Creative Chairman: Levan Lepsveridze
Chief Creative Officer: Anze Jereb
Creative Director: Tatia Dolidze
Senior Art Director: Anuki Koniashvili
Junior Art Director: Salome Tinikashvili
Designer: Salome Tinikashvili
Copywriter: Tina Jelia
Account Directors: Zizi Nasrashvili, Ekaterine Ebanoidze
Sr. Account Manager: Maia Gumberidze
Account Manager: Mariam Simonishvili
Administrative Team: Erekle Zurmukhtashvili, Natia Demetradze, Nana Tushishvili, Pikria Javashvili
Head of Advertising Unit: Anika Gavasheli
Senior Advertising Manager: Keto Akhvlediani
Production Company: Metro Production
Director: Giorgi Gogichaishvili
Director of Photography: Giorgi Koridze
Executive Producer: Sandro Gabilaia
Head of Production: Maia Gurabanidze
Producer: Mariam Soselia
Financial Director: Tamar Lashkhidze
1st AD: Maia Imedashvili
Technical Director/2nd AC: Guram Mosikashvili
Production Designer: Ketevan Gunia
Costume Designer: Tatia Modebadze
Production Assistant: Nutsa Abashidze
Unit Manager: Merab Rostomashvili
Casting Manager: Nini Kvaskhvadze
Location Manager: Zaza Chighladze
Art Department: Elene Rukhadze, Saba Papashvili, Luka Iashvili
Make-Up Artist: Magda Datuashvili
Transport Manager: Davit Peradze
Set Manager: Koka Chkhaidze
Set Helper: Buba Kupatadze, Kakha Lomidze, Lasha Kupatadze
Gaffer: Acho Samkharadze, Misha Gvalia
Focus: Zaza Tsomaia
Dolly: Giorgi Zakaidze, Dimitri Zakaidze
Playback: Paata Gelashvili
Post Production
Post Production Producer : Ekaterine Davitashvili
Color correction: Mindia Inasaridze
Motion Design: Levan Zazarashvili, Luka Shvelidze, Anzor Akhobadze, Ekaterine Davitashvili
Editing: Ekaterine Davitashvili
English Copy: Tatia Darsadze
Music & Sound Design: Heima Production