Countless large and small details need to be constantly considered to make their business successful. That's precisely the type of company we are talking about in our campaign for Liberty Bank called "Expand." The key message here is to tell an authentic story of the small business products created with love and care.
The most complex challenge Liberty Bank faced was the lack of awareness of its business products directed toward small business owners. Therefore, we decided to create an organically authentic campaign that would inform our target audience. They need to know that the opportunities that Liberty Bank offers can be easily accessed.
Based on the years of accumulated knowledge and experience, Liberty Bank understands where small business owners are coming from and what they need. As a result, Liberty is continuously prepared to offer them loan opportunities at any stage of their development so that they can seize maximal growth.
Our "expand" campaign was released on a few different channels, including television, social media, outdoor, etc. We decided on having a distinct visual image and voice for our ad. We wanted to vividly convey in this commercial how much effort and enthusiasm goes into satisfying small business consumers. We depicted various craftsmanship processes from different fields, showing how wholeheartedly these people who create small companies enrich their businesses.
On top of the positive responses received on social media, our campaign reached significant results. After releasing the ad, awareness of Liberty Bank's products has significantly increased, and the clientele portfolio of small businesses is rapidly growing.
