For this ad, we came up with an unusual group of procrastinating characters and we sat them down around a Christmas table. These people were the living embodiments of the phrases we all use when describing our moments of sheer laziness. And on the celebratory dinner, they were gathered to do what they do best, waste time figuratively and literally.
These different breeds of procrastinators had one thing in common, the bad habit of putting things off for the day after, which had transformed into their everyday mode of existence.
They aren't called procrastinators for no reason, word for word it translates to pro - forward and crastinus - of tomorrow - hence the action of delaying something for the next day.
We wanted to find a way to awaken these habitual loiterers, and we achieved that with the help from the colorful Zoommer girl! At the end of the campaign, she enters the conversation to revive the party guests with her sick rhymes. In her rap she exposes the attendees, calling on them to stop their procrastination. These characters are the allegory of potential customers. Zoommer wants its consumers to not put off until tomorrow what they can do today.
Besides bringing attention to an important issue, our ad celebrates change and is full of the Christmas spirit. The success of this atypical call-to-action ad was shown in its impressive results and never-before-seen rise in sales Zoomer experienced during the holiday season.
