Hot Tsiv Tsivi Summer
16/04/2022
It's always better to taste everything yourself
Probably every one of us has someone in our friend groups who is a know-it-all, constantly turning heads by being unequivocally wrong.

That's precisely the type of guy that we see here portrayed in the new Tsiv Tsivi Summer campaign. From the first frame, we're left to listen to an endless parade of his misinformed opinions. For example, he falsely predicts good weather when a terrible storm is coming. On another occasion, our protagonist assures everyone there can't possibly be predators while out camping, and sure enough, seconds after, they get attacked by a bear. Our lead character consoles his friend, who was left badly damaged after the bear attack, saying he'll feel like a champ for his wedding shortly. And indeed, the opposite happens. The poor guy had to be a groom while still in a full-body cast. 

Our protagonist can't even hitchhike right. He was sure of spotting a car that was supposed to be filled with cool chics; instead, it ended up being a car with chicks as passengers. Even in the last seconds of the ad, when our main character tastes Tsiv Tsivi bear, he manages to squeeze in yet another invalid claim. He says with unproven conviction that Tsiv Tsivi beer can only stay this awesome for so long and that its taste will get ruined in just a few weeks. But you dear viewer must have already caught on by now that it's always better to taste everything yourself. The only thing this ad has taught us is that we should never, under any circumstances, trust the words that are coming from our protagonist. 

His last prediction won't be proven to be confirmed like his other claims are never accurate. 

 

CREDITS
Client
Creative Chairman:
Levan Lepsveridze
Chief Creative Officer:
Anze Jereb
Creative Director:
Beqa Adamashvili
Designer:
Magda Janjalashvili
Strategist:
Anano Gabunia
Account Director:
Zizi Nasrashvili
Account Director:
Ekaterine Ebanoidze
Account Manager:
Iva Mikiashvili
Administrative Team:
Erekle Zurmukhtashvili
Administrative Team:
Natia Demetradze
Administrative Team:
Nana Tushishvili
Administrative Team:
Pikria Javashvili
Administrative Team:
Lara Kveladze
English Copywriter:
Tatia Darsadze
Special thanks to:
Mindia Arabuli
Production
Executive Producer:
Meli Bagdavadze
Director:
Dima Chkheidze
DP:
Giorgi Shvelidze
Producer:
Tamta Navrozashvili
1st AD:
Nutsa Zangurashvili
Production Design by:
Slow Pulse
Art Department:
District 9 Productions
Art Department:
Dato Daraselia
Art Department:
Nino Daraselia
Art Department:
Tasha Metreveli
Art Department:
Sulo Sturua
Art Department:
Gaga Khachapuridze
Art Department:
Nukri Nairashvili
Art Department:
Giorgi Dolidze
Art Department:
Dato (Mape) Chalatashvili
Gaffer:
Misho Saganelidze
Light Department:
Vazha Aprasidze
Light Department:
Bidzina Chkhaidze
Light Department:
Shota Khijakadze
Dolly:
Bezhan Laliashvili
Dolly:
Iuri Pogosov
Camera Crew:
Levan Zaridze
Camera Crew:
Bacho Budu Iakobidze
Camera Crew:
Nino Tsabadze
Focus Puller:
Manu Elijarashvili
Costume Designer:
Tinatin Shengelia
Wardrobe Assistant:
Tatia Modebadze
MUA:
Nino Bedeladze
MUA:
Veriko Bedeladze
Casting Director:
Misha Apkhazava
Casting Manager:
Sopho Kobachishvili
Location Manager:
Irakli Gvishiani
Location Team:
Lado Laperashvili
Location Team:
Grisha Azarevich
Production Assistant:
Sandro Goshadze
Special Effects:
Ioseb Gvasalia
Process Trailer:
Goga Chanturia
Drivers:
Kakha Gugushvili
Drivers:
Lasha Kiladze
Drivers:
Mukhran Akhalaia
Drivers:
Giorgi Aslamazishvili
Rental:
Jaga Grip
Storyboard Artist:
Guram Navrozashvili
Post Production
CGI:
Highway VFX
Pakshot CG:
Saba Chkhaidze
Color Correction:
Yerlan Tanayev
Sound &amp:
Heima Production
Music:
Heima Production
Voiceover Artist:
Gio Jiquridze
Digital and Creative
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