So we decided to engage people, who were tied to their day-to-day activities, in dramatically different kinds of circumstances, phenomena of some sort. Casual people, who were in Tbilisi mall just minding their business, unexpectedly would be put in a truly unique position.
We would surprise them with a chance to experience a remarkable feeling of being the real maestro, conducting the real orchestra! We recalled the saying : “He who doesn't risk never gets to drink champagne” and people who could find the courage were welcomed with a miracle.