New
15/11/2021
When you don’t want to wait any longer… Let us help you buy the object of your desire today, now, right this second!
We created this invigorating ad for the launch of Liberty Bank's new digital card, which is fittingly called "New". We wanted to show people that with a little help from Liberty Bank they could afford just about anything they've ever wanted. And momentarily, if I might add, whenever they want it. Our wonderfully dynamic campaign has everything - glamor, pop of colors, aesthetic visuals - all prompting the audience to grab life and take advantage of the now.

All of us earn for things in life, may it be an item or an experience. Some want to have everyday perks, while others prefer more finesse, but whatever the price tag may be, our unfulfilled desires stay with us forever. And we're here to tell you that you won't have to wait, even one more second thanks to the New Liberty digital card, any must-have can be yours today!

We've waited far too long for yet another "next paycheck" to come so that we could allow ourselves to do the things we've always wanted but never got around to. Every plan, goal, ambition that we have put off is a possibility now. You no longer have to let financial constraints dictate what you can or cannot do! Start your new life with a new card and take advantage of unbelievable cashback deals. Lighten up your life with our kind of "New", trust us, it will be good for you. Use it well!

CREDITS
Client
Chief Creative Officer:
Levan Lepsveridze
Creative Director:
Basa Metreveli
Art Director:
Matassi Sulakauri
Copywriter:
Keti Kipshidze
Illustrator / Designer:
Baiko Pirtskhalaishvili
Strategy:
Anano Gabunia
Account Director:
Ekaterine Ebanoidze
Account Director:
Zizi Nasrashvili
Senior Account Manager:
Mari Matchavariani
Financial Team:
Erekle Zurmukhtashvili
Financial Team:
Natia Demetradze
Financial Team:
Nana Tushishvili
Lawyer:
Pikria Javashvili
Eng Copywriter:
Tatia Darsadze
Production
Executive producer:
Meli Bagdavadze
Director:
Dima Chkheidze
DoP:
George Shvelidze
Producer:
Tamta Navrozashvili
1st AD:
Sali Jugeli
Art Director/Designer :
Polina Rudchik
Ass. Production Designer:
Sandro Nadareishvili
Designer’s Assistant:
Nika Kenkebashvili
Props manager:
Zaza Vashaqmadze
Decorations:
KinoFactory
Gaffer:
Misho Saganelidze
Lighting Team:
Vazha Aprasidze
Lighting Team:
Aleksandre Gujabidze
Lighting Team:
Archil Samkharadze
Runner:
Bezhan Laliashvili
Camera Team:
Giorgi Karbelashvili
Camera Team:
Levan Zaridze
Focus Puller:
Manu Elijarashvili
Costume Designer:
Tika Shengelia
Costume Designer Assistant:
Qeta Phailodze
Hair and Makeup:
Madona Tchanturia
Casting Director:
Giga Bagration-Gogadze
Casting Director:
Misha Apkhazava
Casting Manager:
Sopo Kobachishvili
Set Manager:
Vaniko Beruashvili
Location Team:
Sandro Goshadze
Location Team:
Nikoloz Lomidze
Location Team:
Beqa Abramishvili
Location Team:
Ivane Miroshnichenko
Special Effects:
Dato Gvasalia
Special Effects:
Soso Gvasalia
Photographer:
Vakhtang Alania
Photographer:
Kikala Studio
On set Making-of:
Tsotne Kharebashvili
Drivers:
Kakha Gugushvili
Drivers:
Lasha Kiladze
Drivers:
Mukhran Akhalaia
Catering:
Qruqet
Tech equipment:
Jaga Grip
Post Production
CGI:
Highway VFX
Card CGI:
Garnamatac
Color grading:
Artem Leonov
Color grading:
Artyficial
Sound:
Heima Production
Narrators:
Bakur Zhvania
Narrators:
Ana Tsereteli
Narrators:
Meli Bagdavadze
Music :
Zomblaze - Can't Find U (Hungary)
Digital and Creative
Culture of inspiration