This whimsical time brings about a plethora of new and exciting items each year and Zoommer most certainly got on the wagon of encouraging everyone to replace old things with their new counterparts, after all, we're the ones always saying "what's better than new, aren't we?" We want our audience to treat themselves to an upgrade with the help of Zoommer, what's there to wait for?
September has always been the season of change and the desire for rejuvenation. If in the olden days this time was mostly associated with the need for school stationery items and new clothing pieces, today since tech advancements and the Covid-19 pandemic fundamentally changed our everyday existence, this period also brings on the need for new technology. Tech items are no longer considered a luxury. Smartphones, laptops, tablets, smartwatches, and whatnot are all multifunctional practical items of a commodity. All these gadgets play a very important role especially when it comes to remote learning and working from home. Recent developments were exactly the reason why we chose to communicate with our audience in a back-to-school scenario because we felt our guidance was needed so that we could help them face these new challenges headstrong with zero tech issues.
Our ad innocuously begins with a children's poem about Snowdrop and Viola which in the later scenes turn out to be the former member of the Parliament Snowdrop Machavariani and television host Viola Pharulava, who are traveling on a chariot surrounded by psychedelic prairies. We thought it would be interesting for our audience to see depictions of these magical realism scenes because they animate Georgian folk poems that are embedded in our collective mind.
This while also bringing a juvenile flare to it with dreamscape desert where our dear Snowdrop and Viola are sitting on a carriage piloted by nonetheless than a cowboy charioteer dressed in all pink wearing his exquisite pink cowboy hat. Later, of course, Viola rips her dress and breaks her laptop whilst she suddenly falls overboard in a pink optical illusion where Zoommer tech gadgets swirl around her. All this while shouting her wish of replacing everything with better new items, and Viola dear, we know just the place! Our campaign took over the internet like a colorful storm, it not only went viral on social media but also got a lot of attention in traditional media channels. All this was coupled with the increase in sales and commercial success that Zoommer saw.
The Internet sphere was also fascinated by the after-credit scene that included the Olympic gold medalist Lasha Bekauri dressed in a mix of traditional judo uniform with Naruto Uzumaki outfit elements. This intriguing preview got everyone talking about Bekauri possibly taking on the role he has been destined to embody "Naruto from Gudamakari". What's next? You be the judge.
