The trunk of our Tesla was filled with fruits and vegetables, and anyone walking by could purchase whatever they liked, might it have been cucumbers, tomatoes, carrots, peppers, or other delicious products directly from a farm.
Our client on this campaign was Agrosphere, a company that has been tirelessly serving for over 18 years to establish Georgia as a country with a developed agricultural industry. They provide local farmers with innovative farm machinery and other products needed for farming. Our main goal was to connect products that, with one look, seem incompatible, like the farmer's market, agricultural products, and Tesla's car. We successfully achieved that while delivering the message - Today, farming is unimaginative without the help of modern technology.
So even seeing innovative products like Tesla involved in the agricultural world should not be a surprise, especially when the Agrosphere has your back. Farmers working together with Agrosphere are the ones who supply the central portion of the agricultural products in the country.
They dominate the market because they uphold modern plant protection standards, use high-tech mineral fertilizers and innovative cultivating machinery, together with new irrigation systems and disease-monitoring equipment. These new production methods not only lessen farmers' workload but also enable them to increase the production of their high-quality and healthy products. The goal is to inform as many people as possible about modern farming. We can say that Agriculture needs technology as Tesla needs charging.
With this ad, we managed to surprise Georgian users, who, in turn, made social media buzz with funny comments, copycat videos, and other types of content. Our story even left the Georgian digital space and got covered by global digital outlets.
