Together We Win
21/09/2017
“Power is in unity”
“Power is in unity” – this is the message that is written in Georgia’s coat of arms. Just like “togetherness” is the core value of Georgia's famous beer brand Natakhtari.

This strong identification with unity has its roots in many centuries of history, in which Georgia had to fight against much mo
re powerful opponents – being victorious because of their strong sense of unity.

Today, unity and togetherness are almost forgotten virtues – and one of the last places where they are celebrated are the nation’s Rugby fields.

Natakhtari thought it was time to re-ignite the spirit of unity – by teaming up with Georgia’s most famous Rugby player and national celebrity, Mamuka Gorgodze.

In a dream sequence, Mamuka is fighting a whole Rugby team that is wearing the armor of historic enemies of Georgia all by himself, as if fighting all historic Georgian enemies at once. 

Just when the enemies seem to move towards victory, the nation is coming together, joining Mamuka and pushing the enemies back.

CREDITS
Client
Chief Creative Officer:
Levan Lepsveridze
Creative Director:
Giorgi Avaliani
Art Director:
Nick Kumbari
Account Director:
Natia Gogia
Initial Script Writer:
Meli Bagdavadze
Production
Executive Producer:
Meli Bagdavadze
Director:
Nanno Jiskoot
Director of Photography:
Tibor Joris Dingelstad
First AD:
Ringaile Lescinskiene
Gaffer/Technical Supervisor:
Vazha Aprasidze
SteadyCam Operator:
David Odisharia
2nd AD:
Olga Bashkirova
Casting Director:
Tamta Navrozashvili
Costume Designer :
FOURK GROUP
Set Decorator:
FOURK GROUP
Make-Up Artist :
Madona Tchanturia
Make-Up Artist :
Nanuka Lavrelishvili
Make-Up Artist :
Eka Chikhradze
Storyboard Artist:
Anano Miminoshvili
Post Production
Editor:
Marvin Shoemaker
VFX:
HALFPACE STUDIO
VFX Supervisor:
Levan Lapachi
Color Grade:
UPP (Prague)
Colourist:
Pavel Marko
Audio Post-Production:
POST RED STUDIO
Sound Designer:
Beso Kacharava
Music Design:
Zviad Mgebry
Original Music:
Mamuka Charkviani
Digital and Creative
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