Digital
Creative
Agency

Story: 

Reading is a tool that enables us to reshape the world we live in today. Every minute spent reading alters our thoughts. These thoughts later on turn into actions, and actions impact society and bring on change.

Background:

We wanted to create a shared space for people with the same philosophies and interests. This is going to be a place that welcomes individuals with different characteristics and unites them with a collective passion for reading. This common culture of loving books will become the foundation of a community. Joining it, for every single member, means embarking on a new adventure.

Creative Idea:

We decided to formulate what this culture would represent, before creating the place. SABculture is a movement for people who think every new book presents a new adventure, for those who believe in transformative changes brought on by the written works, for a fresh generation of readers, who are active, critical, and move through the world as daring characters themselves.

Execution:

We created a mobile application that has the largest online library for an app based on a subscription model. Saba Reader’s extensive library offers a vast number of free as well as paid ebooks and audiobooks in multiple languages. And almost every single Georgian publisher can be found in our app’s database.