“Power is in unity” – this is the message that is written in Georgia’s coat of arms. Just like “togetherness” is the core value of Georgia's famous beer brand Natakhtari.
This strong identification with unity has its roots in many centuries of history, in which Georgia had to fight against much more powerful opponents – being victorious because of their strong sense of unity.
Today, unity and togetherness are almost forgotten virtues – and one of the last places where they are celebrated are the nation’s Rugby fields.
Natakhtari thought it was time to re-ignite the spirit of unity – by teaming up with Georgia’s most famous Rugby player and national celebrity, Mamuka Gorgodze.
In a dream sequence, Mamuka is fighting a whole Rugby team that is wearing the armor of historic enemies of Georgia all by himself, as if fighting all historic Georgian enemies at once.
Just when the enemies seem to move towards victory, the nation is coming together, joining Mamuka and pushing the enemies back.
Power is unity. Together we win!
Leavingstone, Levan Lepsveridze, Chief Creative Officer
Leavingstone, Giorgi Avaliani, Creative Director
Leavingstone, Nick Kumbari, Art Director
Leavingstone, Natia Gogia, Account Director
Leavingstone, Meli Bagdavadze, Initial Script Writer
Leavingstone, Executive Producer, Meli Bagdavadze
Freelancer, Nanno Jiskoot, Director
Freelancer, Tibor Joris Dingelstad, Director of Photography
Freelancer, Ringaile Lescinskiene, First AD
Freelancer, Vazha Aprasidze, Gaffer/Technical Supervisor
Freelancer, David Odisharia, SteadyCam Operator
Freelancer, Olga Bashkirova, 2nd AD
Freelancer, Tamta Navrozashvili, Casting Director
Costume Designer: FOURK GROUP
Set Decorator: FOURK GROUP
Freelancer, Madona Tchanturia, Make-Up Artists
Freelancer, Nanuka Lavrelishvili, Make-Up Artists
Freelancer, Eka Chikhradze, Make-Up Artists
Leavingstone, Anano Miminoshvili, Storyboard Artist
Freelancer, Marvin Shoemaker, Editor
VFX: HALFPACE STUDIO
Freelancer, Levan Lapachi, VFX Supervisor
Color Grade: UPP (Prague)
Freelancer, Pavel Marko, Colourist
Audio Post-Production: POST RED STUDIO
Freelancer, Beso Kacharava, Sound Designer
Freelancer, Zviad Mgebry, Music Design
Freelancer, Mamuka Charkviani, Original Music composed by