Digital
Creative
Agency

On June 18, the Georgian national football team was going to hold a historic match at the European Championship. The entire country of Georgia was holding its breath, waiting for the game. Some planned to watch it on their screens, while others traveled to Germany to see it live. For their first match at the European Championship, the Georgian national team was going up against Turkey. June 18 fell on a work day, and despite the importance of this match, unfortunately, some people could not watch the game. We created this campaign for these football lovers. We made a van for fans - a big truck with a giant mounted screen. With this van, we could bring the Georgia - Turkey game to those in need! 

A few minutes before the start of the game, we arrived with our fan van and dozens of fans to surprise our selected football lovers in different locations who were unable to watch the game. They were out of hope, but now they not only got to see the historical game, but also we made it more unforgettable with an added surprise. At Zedazeni, they believe in the unlimited power of supporting fans’. That is why they wanted to create an environment dedicated to the fans where they could watch the game. 

The boundless power of fandom and the magical ability of sports to unite people for a common goal is at the heart of this campaign. We wanted to bring football to the mountains and the city, to those people who could not see the match. Together with Zedezeni, we wanted to give them an experience they'd remember for a lifetime. ​​​​​​​