Working Dead

Walking Dead - crushing grapes, working the field and singing along the folk songs


What would happen if the Walking Dead invaded Georgian* countryside? A frugal farmer would most probably put them to work - crushing grapes with feet in the traditional wine-making vessel, working the field, and singing along the folk songs.

For the Georgian premiere of the Walking Dead on FOX/Magti TV, we decided to bring the material of the show closer to the local culture. A short film in the form of a mock-investigative report takes us through the daily routine of Gogita, a regular farmer who has domesticated a couple of walking dead and uses them to help out with his chores. The video is full of local references making the world of the TV show accessible to Georgian viewers.

The short film was viewed by more than 700K times in 3 days (from 2 million total Facebook users in Georgia), shared over 5K times, and covered by the media (BBC,, etc.) turning the activation into the most viral campaign piece of 2018.

*Georgia as in country, not the US state.


    Agency: Leavingstone

    Creative Director: Giorgi Avaliani

    Creative Team: Giorgi Meshveliani, Mindia Arabuli

    Strategy Director: Nino Kuprashvili

    Strategist: Salome Dolidze

    Account Director: Eko Chubinidze

    Account Managers: Anno Maisuradze, Mariam Janjgavava


    Story by: Giorgi Avaliani

    Written and directed by: Giorgi Meshveliani, Mindia Arabuli

    DoP: Merab Kiknadze

    Camera Assistant: Bacho-budu Iakobidze

    Focus Puller: ერეკლე ჯონდოს ძე ცხელიშვილი Tskhelishvili

    Playback Assistant: Levan Gvenetadze

    Boom Operator: Gigi Kalandarishvili

    Set & Costume

    Design Team: Fourk group

    Prosthetic Artist: Sopo Machavariani

    Casting by: Tamta Navrozashvili

    Production Assistant: Elene Ghonghadze

    Producer: Tamta Navrozashvili

    Executive Producer: Meli Bagdavadze


    CGI Artist: George Korganov

    Color Grader: Niko Tarielashvili

    Sound Design: Post Red Audio


    Giorgi Goguadze, გიორგი კეშელავა, Pavle Gabritchidze, Nina Bebo, ტუჩა



  • Nov 2018