Digital
Creative
Agency

What would happen if the Walking Dead invaded Georgian* countryside? A frugal farmer would most probably put them to work - crushing grapes with feet in the traditional wine-making vessel, working the field, and singing along the folk songs.

For the Georgian premiere of the Walking Dead on FOX/Magti TV, we decided to bring the material of the show closer to the local culture. A short film in the form of a mock-investigative report takes us through the daily routine of Gogita, a regular farmer who has domesticated a couple of walking dead and uses them to help out with his chores. The video is full of local references making the world of the TV show accessible to Georgian viewers.

The short film was viewed by more than 700K times in 3 days (from 2 million total Facebook users in Georgia), shared over 5K times, and covered by the media (BBC, www.on.ge, etc.) turning the activation into the most viral campaign piece of 2018.

*Georgia as in country, not the US state.